
The c-suite’s role in driving digital transformation.
Lead Generation
Analysts such as Gartner reveal that IT spending is no longer only the remit of the IT department. In fact, the majority of IT procurement takes place in business departments such as HR, marketing, finance, customer service, legal, product development and sales – where all members of the c-suite play a role in driving the digital transformation agendas of their departments, and broader organisation.
Digital Nation Live 2023: Digital as Usual, will incorporate a digital report, unpacking the impact of digital technologies on Australian business, in departments outside of IT.
We will launch this report in an exclusive breakfast event at a Sydney CBD location on Tuesday 30th of May.
Content Syndication
Digital Nation content syndication campaigns, drive lead generation and engagement with your key digital assets, while also providing excellent brand visibility in front of the Digital Nation audience.
Your digital asset will be hosted on the Digital Nation website and promoted with a campaign to drive audience engagement with the resource.
The promotion includes Solus EDM and High Impact Display advertising and plus Direct Email/Phone communication to the members of audience that align with you target demographics.
The Digital as Usual report.
This digital report will break down the business impact of digital transformation for different business departments, highlighting the voices of decision makers in those departments that are responsible for technology procurement, and the ways they are leveraging digital tools to improve outcomes.
Chapters
- Marketing and customer experience (CMOs, head of CX)
- HR/people and culture (CHRO, head of HR)
- Cybersecurity (CISO, CSO)
- Finance (CFO, CRO)
- Customer Service (CCO)
- Operations / Procurement (COO/ CPO)
- Legal/compliance (Chief legal officer, general counsel, NED)
- Product development (CPO)
- Sustainability – (CSO)
Resource promotion includes:
- 1 x Solus EDM to the Digital Nation database (9,147)
- 2 week sponsored links
- 30,000 Half Page Impressions
- 1 week Interstitial
To ensure engagement with your target audience in addition to the display promotion, Digital Nation will run a direct outreach campaign with phone and email communication targeted to your key demographics.
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Digital Nation Live Breakfast —
launching the Digital as Usual report
The launch breakfast will bring together experts from the two most stand-out chapters from the report, with a c-suite audience from Australian end-user organisations.
Digital Nation Australia will host two panels, drawing out further insights from these chapters.
Content at the event will be included in the report, adding a unique opportunity panellists to be featured in the editorial deep-dive.
Each panel will feature a spokesperson from the sponsor organisation and c-level executives in the field.
Silver: $12k (digital sponsorship) |
Logo on report |
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Partner content video and article | |
EDM | |
Gold: All Silver inclusions plus: |
Contact details of 25 leads from readers that have engaged with the sponsored section |
Invitation to launch breakfast (2 tickets) | |
Host table of 6 executives at breakfast + 2 sponsor reps | |
Contact details 25 attendees at the breakfast launch. | |
Platinum: $20k All Gold inclusions plus: |
Speaking opportunity on a panel |
Exclusive editorial video interview recorded at event – published on Digital Nation site, newsletter and LinkedIn |
Surveys
Your questions. Our audience.
Market research is a critical tool for your company to understand marketing trends and potential growth areas. Using our audience, we can ask crucial questions that will help shape your business in the future.
This research content/data can be made exclusive to you, or can be done in conjunction with our brands and all data will be verified, cleaned and laid out in a presentable format. There is also the opportunity to use the findings discovered through the survey in other custom products such as reports, partner content, animated videos and infographics to reach the channel community.
Survey Structure:
- The topic is mutually agreed upon by the client and editorial
- The topic questions are generated by the editorial to maximise reader engagement
- Participation in the survey is promoted online and using the publications EDM's
- Surveys receive a minimum of 100 responses
- The participants must opt-in to share their data with the sponsor
- The results are anonymised and shared with the sponsor
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Basic |
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Survey development and promotion |
Respondent list |
Host table with minimum of 2 finalists present |
Standard Survey Infographic demonstrating findings |
Timeline: 7 weeks post content call |
$15,000 |
Premium |
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Survey development and promotion |
Respondent list |
Standard Survey Infographic demonstrating findings |
1200 word report |
Timeline: 8 weeks post content call |
$19,000 |
Webinars
Leveraging the network of our publications contacts throughout the Australian technology community, our editorial team will facilitate a webinar targeting a specific topic.
The webinar will be an interactive Q&A model ensuring a seamless, engaging and interactive session.
Speak with our team for information on pricing and packages.
The Digital Nation team will provide an end-to-end service with the help of the following Digital Nation representatives:
- Delegate recruitment team
- Senior editorial figure to facilitate & host
- Project Manager
Inclusions
- Editorial planning call
- Editorial moderation and hosting of webinar
- Delegate acquisition campaign (advertising, direct email, eDM & telemarketing)
- Attendee data share
Contact us
Get in touch with the Digital Nation sales team.

Jermaine Borquaye
Commercial Director
M: 0413 714 613
E: jborquaye@nextmedia.com.au

Ryan Coombs
Strategic Partnerships Director
M: 0449 671 738
E: rcoombs@nextmedia.com.au

Dominic Tusa
Account Manager

Andrew Jackson
Account Director

Luke Dehaan
Account Manager
Ph: (02) 9901 6339
M: 0410 742 526
E: ldehaan@nextmedia.com.au

Hayley Giles
Head of Projects and Advertising Manager
P +61 2 9901 6159

Velvet-Belle Templeman
Publishing Director – B2B
Ph:+61 406 988 891
E: vtempleman@nextmedia.com.au