Reporting on the business impact of transformation for C-suite executives.
Technology procurement decisions are not only made by the CIO and technology departments. Increasingly, department leaders in non-technical roles, including in marketing, finance and HR, are looking to streamline their business operations with digital tools, and therefore play a key role in the procurement and implementation of those tools.
Digital Nation Australia launched in 2021 as a sister publication to iTnews, with the purpose of showcasing the non-technical business leaders who make technology buying decisions outside of the traditional IT department.
With the growth of MarTech, FinTech and HRTech, along with emerging executive purchases in sustainability, security and AI, Digital Nation tells the stories behind technology buying decisions across the whole Board and c-suite.
Digital Nation routinely captures the attention of the C-suite executives and board directors, showcasing their role in business wide transformation, in articles, video case studies, deep dive reports and in on stage panels at conferences and events.
Digital Nation’s coverage is video-led and designed to enable the drivers of transformation to tell their own stories. Ultimately, the people best placed to tell the story of Australia’s business wide transformation are the executives at the heart of our story telling.
Digital Nation is a leader in video storytelling, especially case studies.
Mini-documentaries, interviews, case studies, social media videos - Digital Nation does it all. Aimed squarely at issues that matter to boards and the C-suite, the brand delivers content that is both relevant and insightful.
Reach your niche
Audience
Digital Nation attracts the C-suite, board members and emerging executive positions such as Chief Sustainability Officers. Readers of Digital Nation are leaders of corporate policy and make impactful procurement decisions.
This is one of the most time-poor, and subsequently challenging audiences to engage with — but Digital Nation routinely captures the attention of the C-suite and boards, through content far more targeted than mainstream publications can provide.
In October 2024, we are delighted that Digital Nation will be re-homed under iTnews. The power of the iTnews brand and audience will ensure the amplification of our storytelling, allowing coverage of Australian c-level executives to get greater reach across a much larger audience.
Job roles
The roles our audience have in their organisations.
Company Size
Size of organisations where our readers are employed.
Management Level
The position our readers work in the chain of command.
Reach
128k+
Page Views
Average per month
47,608+
Users
Average per month
25%
EDM
Average CTOR
38.44%
Newsletter
Average CTOR
Editorial Team
Kate Weber Editor
Kate Weber is the editor at Digital Nation Australia. Prior to this, Kate was the Sydney-based journalist at sister publication, iTnews. She covers technology transformations with an interest in the finance space, emerging innovations and industry movements. Previous to iTnews, Kate covered the finance and banking sector for AB+F.
Velvet-Belle Templeman Publishing Director
Velvet-Belle joined nextmedia to launch Digital Nation Australia in 2021 as the lead journalist, and later as Associate Editor. She is now Publishing Director for B2B brands iTnews, CRN & Digital Nation Australia. Prior to this she worked as a journalist at Which-50.com and as a content producer at Boardroom.Media.
She is a graduate of the University of Technology Sydney. Velvet-Belle was awarded Best New Journalist at the 2022 IT Journalism Awards, 'The Lizzies'.
Our Products
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Contact us
Get in touch with the Digital Nation sales team.
Joanne Ross
Strategic Partnerships Director
M: +61 405 024 113
Jermaine Borquaye
Commercial Director
M: +61 413 714 613
E: jborquaye@nextmedia.com.au
Velvet-Belle Templeman
Publishing Director – B2B
M: +61 406 988 891
E: vtempleman@nextmedia.com.au