Nothing is more powerful than objective storytelling - it's what brings our dedicated audience back to Digital Nation every day.

As part of our expansion into long-form editorial content focusing on issues that matter to the C-suite and boards, we now offer the opportunity for sponsors to support significant editorial projects - giving your brand the opportunity to be attached to meaningful explorations of themes that matter most to your potential customers.

 

3rd March 2025

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TheDigital As Usual  report and event series brings together technology and security leaders, non-technical business decision makers and board directors to explore the strategies they can utilise to drive a whole of business approach to cyber security.  

In 2025 Digital As Usual: Cyber Security report and roadshow will focus on three key areas: 

 

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Human risk 

This chapter explores the critical role human behaviour plays in cyber security, highlighting the importance of education and awareness at every level of an organisation. It examines how businesses can address the risks posed by human error, insider threats, and social engineering attacks, with practical strategies for fostering a security-first culture. 

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Quantifying cyber risk 

Quantifying cyber risk is vital for effective decision-making and resource allocation. This chapter delves into methods for assessing and communicating cyber risks in financial and operational terms, ensuring alignment with organisational priorities. By making cyber risk tangible, businesses can prioritise investments and justify cyber security strategies with data-driven insights. 

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Supply chain risk 

Modern organisations operate within increasingly complex and interdependent supply chains, creating new vulnerabilities that cyber criminals are quick to exploit. This chapter examines the challenges of securing third-party vendors, partners, and suppliers, offering guidance on how to assess, manage, and mitigate supply chain risk.  

We have partnered with the Gartner Security and Risk Management Summit so we can share the report with their audience – ensuring that the technology and security leaders attending will have access to the report.

 

Digital As Usual Cyber Security Roadshow

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We will launch the Digital As Usual : Cyber Security report at exclusive breakfast events at Sydney, Melbourne and Brisbane CBD locations throughout 2025.    

Each event will bring together 50  senior leaders in Australian business, from a cross section of business functions including technology and security leaders, non-technical business decision makers and board directors. 

Digital Nation Australia will host panels and fire-side chats, drawing out further insights from these chapters.  Audience members willhave the opportunity to ask questions and discuss the themes in audience discussion sessions. 

Each panel will feature end user senior executives and sponsor representatives. 

Sponsorship Inclusions

  • Logo on report 
  • Invitation to launch breakfast (2 tickets)
  • 50 leads from event registrants (name, email, company, position)
  • Host table of 6 executives at breakfast + 2 sponsor reps
  • Speaking opportunity on a panel
  • eDM to iTnews & Digital Nation

 

Investment - $9,800 + GST
Amplification Add-Ons
  • 1 x Partner Content article written by iTnews & Digital Nation
  • Partner Content article to be hosted on both iTnews & Digital Nation 
  • 1 x LinkedIn post on both iTnews & Digital Nation 
  • 1 x editorial eNewsletter promotion on both iTnews & Digital Nation Subscribers

 

Additional Investment - $4,000+GST
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25th March 2025

The State of Finance Tech report will delve into the transformative tools and technologies that finance leaders are leveraging to enhance financial operations, streamline processes, and drive strategic decision-making. 

We have partnered with the Gartner CFO and Finance Executive Conference so we can share the report with their audience – ensuring that the CFO and senior finance executive audience attending will have access to the report.

This report will feature insights from senior finance executives in Australian end user organisations, providing an in-depth analysis of key areas shaping the future of financial technology: 

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Financial Planning and Analysis

Explore how advanced analytics and forecasting tools are empowering finance teams to provide deeper insights, improve agility, and drive better business outcomes. 

Contract and Document Management

Uncover innovations in automating and optimising contract workflows, ensuring compliance, reducing risk, and increasing efficiency in document-heavy processes. 

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Accounting and ERP

Examine the evolution of accounting and ERP systems, with a focus on integration, scalability, and the use of AI and automation to manage complex financial operations. 

The report will be housed on Digital Nation and amplified on iTnews. Access to detailed content will be gated, requiring readers to provide their contact details to unlock these exclusive insights. 

Sponsorship Inclusions

Report release date - 25th March 2025
Sponsorship deadline - 13th March 2025
  • Sponsorship of the State of Finance Tech Report and hub for 1 year 
  • 1 sponsor associated with each section of the report 
  • Data of 50 readers (business card details) who have accessed the State of Finance Tech Report 
    • We will prioritise the preferred audience: iTnews or Digital Nation
Branding 
  • Sponsors logo will feature on the home page of the report and within their sponsored section
 Content
  • 1 video interview (5 minutes) showcasing sponsor's work relevant to the subject matter
  • Video will be created by the Nextmedia video production team
    • Video can be used by the sponsor as an internal asset once published by nextmedia
    • The video features a member of the sponsor’s team answering questions posed by nextmedia
    • A planning call will be arranged before the video recording
  • One 300-word partner content piece hosting the sponsor’s video (on the chosen website)
  • 1 x EDM to Digital Nation audience promoting partner content and report 

 

Investment - $9,500 + GST
Amplification Add-Ons
  • 100-click social media campaign on chosen website handle (iTnews, Digital Nation)
  • One EDM promoting your sponsor content to the chosen database (iTnews, Digital Nation)
     
Additional Investment - $5,000+GST
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18th August 2025

 The State of MarTech report will deep dive into the key tools that marketing and customer experience leaders are leveraging to deliver better outcomes for their department, for customers and for the business.

The report will feature senior marketing leaders in Australian business, delivering insights about the current trends, challenges, innovations and future directions of the Marketing technology industry.

The report will be housed on Digital Nation and amplified on iTnews. The content of the sub-categories can only be accessed by readers who enter their contact details. Including:

CMOs, Marketing Directors,
Marketing Managers, Heads of Marketing, Senior Marketing leaders

Sponsor a category

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Data Management (CDP and CRM)
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Content creation (AI and personalisation)
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Digital Experience (Campaign strategy and marketing automation)

Sponsorship Inclusions

Report release date - 18th August 2025
Sponsorship deadline - 8th August 2025
  • Sponsorship of the State of MarTech Report and hub for 1 year 
  • 1 sponsor associated with each section of the report 
  • Data of 50 readers (business card details) who have accessed the State of MarTech Report 
    • We will prioritise the preferred audience: iTnews or Digital Nation
Branding 
  • Sponsors logo will feature on the home page of the report and within their sponsored section
 Content
  • 1 video interview showcasing sponsor's work relevant to the subject matter
  • Video will be created by the Nextmedia video production team
    • Video can be used by the sponsor as an internal asset once published by nextmedia
    • The video features a member of the sponsor’s team answering questions posed by nextmedia
    • A planning call will be arranged before the video recording
  • One 300-word partner content piece hosting the sponsor’s video (on the chosen website)
  • 1 x EDM to Digital Nation audience promoting partner content and report 

 

Investment - $9,500 + GST
Amplification Add-Ons
  • 100-click social media campaign on chosen website handle (iTnews, Digital Nation)
  • One EDM promoting your sponsor content to the chosen database (iTnews, Digital Nation)
     
Additional Investment - $5,000+GST
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27th November 2025

The State of HR Tech Report will deep dive into the key HR tools that people and culture leaders are leveraging to deliver better outcomes for their department, for employees and for the business.  The report will feature senior HR leaders in Australian business, delivering insights about the current trends, challenges, innovations and future direction of the HR technology industry.

We have partnered with the Gartner ReimagineHR Conference so we can launch the report there – ensuring that the CHROS and senior HR leaders attending will have access to the report.



The report will be housed on Digital Nation and amplified on iTnews. The content of the sub-categories can only be accessed by readers who enter their contact details. Including:

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CIOs 
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CHROS, Senior HR Leaders

Sponsor a category

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Culture and employee engagement
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Training and up-skilling
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Talent Acquisition
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Workplace (office and remote)

Sponsorship Inclusions

Report release date - 27th November 2025
Sponsorship deadline - 14th November 2025
  • Sponsorship of the State of HR Tech report and hub for 1 year 
  • Data of 50 readers (business card details) who have accessed the State HR report
    • We will prioritise the preferred audience:  iTnews or Digital Nation
Branding
  • Sponsor's logo will feature on the home page of the report and within their sponsored section

Content
  • 1 video interview showcasing sponsor's work relevant to the subject matter
  • Video will be created by the Nextmedia video production team
    • Video can be used by the sponsor as an internal asset once published by nextmedia
    • The video features a member of the sponsor’s team answering questions posed by nextmedia
    • A planning call will be arranged before the video recording
  • One 300-word partner content piece hosting the sponsor’s video (on the chosen website)

 

Investment - $9,500 + GST
Amplification Add-Ons
  • 100-click social media campaign on chosen website handle (iTnews, Digital Nation)
  • One EDM promoting your sponsor content to the chosen database (iTnews, Digital Nation)
     
Additional Investment - $5,000+GST
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Cybercrime costs businesses and the community hundreds of billions of dollars and the problem is getting worse.
Each year Digital Nation, CRN and iTnews publish a joint State of Security report to explore the ever-evolving issue of cybersecurity.

Digital Nation State of Security report is back again for 2023 and is released to all three publications (Digital Nation, iTnews & CRN) on
10th August 2023.

It is divided into sub-categories of the security landscape, with each masthead overlaying the subject from its unique perspective:

  • Digital Nation: Boards and risk managers
  • iTnews: CISOs and CIOs
  • CRN: MSSPs and Partners

The report will be housed on all 3 of nextmedia’s B2B technology news websites. The content of the sub-categories can only be accessed by readers who enter their contact details.

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What’s included in the report?

On each publication the report will begin with an overview addressing the overall themes from the respective viewpoints of each audience: Enterprise IT (iTnews), Channel (CRN) & board of directors (Digital Nation).

Each subcategory of the report will provide:

  • An overview of the category
  • A description of the type of security provided
  • Identify the types of threats
  • Identify key market moves such as acquisitions

Sponsor a category

Application Security
  • Developing, adding testing security features within applications to prevent security vulnerabilities against unauthorized access and modification
Cloud Security
  • Protecting cloud-based data, applications and infrastructure from cyber-attacks and cyber-threats
Data Security
  • Protecting digital information from unauthorized access, corruption, or theft
Identity & Access Management
  • Providing the right people with the right access at the right time
SASE (Secure Access Service Edge)
  • Securing access to web, cloud services and private applications
Network & Infrastructure Security
  • Protecting underlying networking infrastructure by installing preventative measures to deny unauthorized access, modification, deletion, and theft of resources and data
  • IAM measures
Fraud Detection & Prevention
  • Detect and prevent attempts to obtain money or property
  • Type of solutions
Endpoint Security
  • Protecting users’ devices from internal and external cyber-threats
  • Type of solutions
     
XDR
  • Next natural evolution beyond EDR (endpoint) and MDR (managed) detection and response
  • Type of solutions
Inclusions

Report release date - Thursday 10th August 2023
Sponsorship deadline - Thursday 27th July 2023

Sponsorship
  • Sponsorship of the State of Security report and hub for 1 year
  • 2 sponsors associated with each section of the report  (Application Security, Data Security etc.)
  • Data of 50 readers (business card details) who have accessed the State of the Security report
    • We will prioritise the preferred audience: iTnews, CRN or Digital Nation
Branding
  • Sponsor's logo will feature on the home page of the report and within their sponsored section
  • Sponsor's logo to be present on all three websites

Content
  • 1 video interview showcasing sponsor's work relevant to the subject matter
  • Video will be created by the Nextmedia video production team
    • Video can be used by the sponsor as an internal asset once published by nextmedia
    • The video features a member of the sponsor’s team answering questions posed by nextmedia
    • A planning call will be arranged before the video recording
  • One 300-word partner content piece hosting the sponsor’s video (on the chosen website)

    Investment - $15,000+GST
Add-on amplification
  • 100-click social media campaign on chosen website handle (iTnews, CRN, Digital Nation)
  • One EDM promoting your sponsor content to the chosen database (iTnews, CRN, Digital Nation)
     
    Additional Investment - $5,000+GST
 
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The 2024 State of Sustainability inclusions
will be announced soon!

 

State of Sustainability is an exhaustive report on how Environmental, Social, and corporate Governance (ESG) policies at IT-buying organisations is changing the expectations they have on product and service providers. 

2023 Sponsorship Inclusions
  • Annuals sponsorship of the State of Sustainability Report

  • Sponsorship of the C-suite & the board section

  • Sponsor's video exploring sponsor's view on sustainability

  • Logo included on homepage page of content hub

  • Data of 50 of readers that have accessed the content hub
2023 Amplification
  • 100-click social media campaign

  • 300 word partner content piece hosting your sponsor video

  • 1x CRN content-focused EDM

  • Any amplification of the report will include sponsors branding
 
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Assessing diversity, equity and inclusion (DE&I) in Australian business, from the perspective of IT managers, the channel, c-suite and the board.

Report overview

The State of Diversity report explores the current state of diversity, equity, and inclusion in the technology sector, offering an analysis of the industry's efforts to promote diversity in the development and deployment of technology, as well as across supply chains, in the workforce and in leadership.

In the State of Diversity report, we explore the role that technology leaders, partners, and the wider organisational leadership team play in promoting DE&I, and how this shift can help businesses to thrive in an increasingly competitive and rapidly changing global marketplace. The report will examine how diverse teams and inclusive cultures can lead to more innovative and effective technology solutions, drive productivity growth, meet demand for skills, and how DE&I can help organisations to build stronger relationships with customers, partners, and other stakeholders.

In addition to exploring the benefits of DE&I for the technology sector, the report will also address the challenges and obstacles that organisations may face as they work to promote diversity, equity, and inclusion.

By examining case studies, best practices, and other insights from industry leaders, the State of Diversity report aims to provide a comprehensive overview of the current state of DE&I in the technology sector.

Three key angles will be considered:

1. iTnews - The role of IT leaders such as CIOs and CTOs in driving their organisation’s DE&I agendas

2. CRN - The importance of diversity in the technology supply chain and the opportunities it presents to partners and customers.

3. Digital Nation - The opportunities and challenges of diversity, and diverse thinking in leadership and governance, and its impacts on both companies and customers.

This report will be developed using insights, statistics and interviews. There will be a story unique to each publication which addresses the issues through the unique prism of the publication and will feature the voice of the reader in the story telling.

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Investment - $15,000+GST
  • Sponsorship of the State of Diversity report and hub for 1 year

  • Sponsor’s branding will feature on home page of report

  • Sponsor’s branding to be present on iTnews, Digital Nation and CRN websites

  • 1 video interview showcasing sponsor’s work/perspective in DE&I. Video will be created by Nextmedia video production team and can be used as an internal asset once published by Nextmedia.

  • Sponsor logo to be included in report and all promotional assets

  • 1 Partner Content piece (300 words) hosting your sponsor video on chosen website

  • 1 EDM promoting your sponsor content to chosen database (iTnews, CRN, Digital Nation)

  • Data of 50 readers (business card details) who have accessed the State of Diversity report (we will prioritise preferred website, iTnews, CRN or Digital Nation)

Naming Sponsor

Exclusive sponsorship includes all of the above as well as sponsorship of a State of Diversity Roundtable discussion held with 8 senior IT decision makers in a 5-star location in Sydney. Week commencing November 6th. - Photographs taken at the event and uploaded within report environment as a gallery

- A 400-word partner content report written on the discussions of the roundtable and added within State of Diversity environment. Opportunity for sponsor to comment within report.

Investment - $45,000+GST
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in partnership with the ACS

A report and breakfast launch event exploring the relationship between environmental, social, and governance (ESG) factors and the ongoing war for talent in the technology industry, in partnership with the ACS.

Report overview

The global shift to sustainable transformation has been largely driven by the changing expectations of investors, customers and employees.  

CIOs are increasingly being asked to create and implement sustainable approaches to technology. Meanwhile, the war for talent is leaving businesses grappling with higher expectations of pay and a shortage of skills to meet technology demands. 

In this SkillsXESG report, Digital Nation explores the relationship between environmental, social, and governance (ESG) factors and the ongoing war for talent in the technology industry, in partnership with the ACS.   

This report aims to understand how ESG practices impact talent acquisition, retention, and overall organisational success within the technology sector.  

By examining case studies, industry trends, and best practices, we identify key insights and recommendations for IT leaders to effectively address the intersection of ESG and the war for talent. 

This report will be launched at an exclusive breakfast event at ACS’s breathtaking Barangaroo location.  

Event details

Date: October 18, 2023

Location: ACS, Barangaroo

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Report Launch

The report will be launched at an exclusive breakfast event at ACS’s breathtaking Barangaroo location, and features two panels and a fireside chat.

Panels & Fireside Chat:
Panel 1: ESG risks and IT leaders


Sustainability is creating new demands on IT and business leaders, boards and partners to develop and execute their business strategy in the context of wider environmental, social and governance (ESG) goals.
 

This panel examines the role technology leaders play in delivering the ESG objectives of their organisation, and how the shift to sustainability delivers business benefits such as lower costs, and higher growth. 

Panel 2: Skills and upskilling:


This panel examines how IT leaders will meet the demand for tech skills by upskilling their workforces, providing learning and development opportunities and talent management programs to attract and retain tech talent.

We will also discuss the future of work and the changing role of an IT leader partnering with the broader business in strategic thinking.  

After every panel and fireside chat there will be an opportunity for attendees to ask the panellists questions.  

Fireside chat with the ACS: Convergence of ESG and skills
(ACS spokesperson TBD
)


How IT leaders can upskill to respond to ESG risk and be compliant with the evolving sustainability regulatory landscape. 

Sponsorships



Silver
  • Digital sponsorship
  • Logo on report
  • Partner content video and article 
  • EDM 
  • Contact details of 25 leads from readers (technology leaders, manager level+)

Investment
$12,000+GST

Gold
  • All silver inclusions 

    PLUS:
  • Invitation to launch breakfast (two tickets) 
  • Speaking opportunity on a panel 
  • Contact details of 25 attendees at breakfast launch (technology leaders, manager level+) 
Investment
$17,000+GST

 

 

Contact us

Get in touch with the Digital Nation sales team.

1655268347032

Joanne Ross

Strategic Partnerships Director

M: +61 405 024 113

E jross@nextmedia.com.au

1647236867615

Jermaine Borquaye

Commercial Director

M: +61 413 714 613
E: jborquaye@nextmedia.com.au

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Velvet-Belle Templeman

Publishing Director – B2B

M: +61 406 988 891
E: vtempleman@nextmedia.com.au