Editorial Sponsorship Opportunities
Nothing is more powerful than objective storytelling - it's what brings our dedicated audience back to Digital Nation every day.
As part of our expansion into long-form editorial content focusing on issues that matter to the C-suite and boards, we now offer the opportunity for sponsors to support significant editorial projects - giving your brand the opportunity to be attached to meaningful explorations of themes that matter most to your potential customers.
Unlocked, high-quality and focused explorations of a topic that matters to the audience.
Sponsoring a Focal Point allows you to align your brand with a specific topic through a featured piece of content that is promoted on Digital Nation. The content is independent and therefore will appear in the news stream. Focal Point topics focus on subjects our audience are seeking more knowledge on and are most interested in.
Focal Point editorial inclusions:
1x Overview Minidocumentary (9 mins approx) to sit on the main page of Focal Point
2x articles (500 words)
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Sponsorship Inclusions
- 15-30s advertisement in the Focal Point Mini Documentary:
The client must supply a VO script (DN to record) and maximum of 5x product screenshots to appear OR a completed 30s advertisement - 1 round of amendments to the advertisement
- Sponsor logo integration into display advertising surrounding all Focal Point content:
- Co-branded iTnews and sponsor super leader and site skins (clicks through to Focal Point Hub)
- Sponsor provides creative for MREC and leader board (clicks through to sponsor site)
- These ads will be displayed on the Focal Point landing page to encourage traffic to your Focal Point
- 1 x 600-750 word partner content article related to Focal Point topic
Investment - $10,000
Amplification
- All content will be promoted by the DN newsletter, EDM and LinkedIn posts
- 1x DN content-focused EDM amplifying partner content piece
FOCAL POINT SCHEDULE
Our Products
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| March | Marketing/Martech | In a world that seems completely noisy, how can organizations get their messages across clearly and concisely plus what tools can they take advantage of. |
|---|---|---|
| April | HR Talent Strategy | What tools and platforms can people and culture leaders implement to make hiring talent easier and more efficient. What roadblocks are in the way for HR leaders to hire the right people. |
| May |
Web3 | How Web3 will transform businesses and the SIMPLE ways organisations can implement this technology. |
| June | AI | How will generative AI and the rise of ChatGPT impact businesses. How has their impact changed the way orgs look at implementing AI. |
| July | Data and Analytics | How boards are looking to data and analytics to improve processes. |
| August | Sustainability | This focal point looks at the roles of digital and sustainable business transformation being two sides of the same coin. The feature will explore the role of digital technologies in driving sustainable outcomes for business. |
| October | Cybersecurity | Cyber attacks are happening every six minutes in Australia, so how are organisations combatting the rising threat of bad actors and what can leaders do to ensure their businesses are protected from precious data getting into the wrong hands? |
| November | Digital Transformation | We investigate digital transformation projects with tangible outcomes - as opposed to incremental digital optimization, often described as transformation. |
Cybercrime costs businesses and the community hundreds of billions of dollars and the problem is getting worse.
Each year Digital Nation, CRN and iTnews publish a joint State of Security report to explore the ever-evolving issue of cybersecurity.
Digital Nation State of Security report is back again for 2023 and is released to all three publications (Digital Nation, iTnews & CRN) on
10th August 2023.
It is divided into sub-categories of the security landscape, with each masthead overlaying the subject from its unique perspective:
- Digital Nation: Boards and risk managers
- iTnews: CISOs and CIOs
- CRN: MSSPs and Partners
The report will be housed on all 3 of nextmedia’s B2B technology news websites. The content of the sub-categories can only be accessed by readers who enter their contact details.
What’s included in the report?
On each publication the report will begin with an overview addressing the overall themes from the respective viewpoints of each audience: Enterprise IT (iTnews), Channel (CRN) & board of directors (Digital Nation).
Each subcategory of the report will provide:
- An overview of the category
- A description of the type of security provided
- Identify the types of threats
- Identify key market moves such as acquisitions
Sponsor a category
Application Security
- Developing, adding testing security features within applications to prevent security vulnerabilities against unauthorized access and modification
Cloud Security
- Protecting cloud-based data, applications and infrastructure from cyber-attacks and cyber-threats
Data Security
- Protecting digital information from unauthorized access, corruption, or theft
Identity & Access Management
- Providing the right people with the right access at the right time
SASE (Secure Access Service Edge)
- Securing access to web, cloud services and private applications
Network & Infrastructure Security
- Protecting underlying networking infrastructure by installing preventative measures to deny unauthorized access, modification, deletion, and theft of resources and data
- IAM measures
Fraud Detection & Prevention
- Detect and prevent attempts to obtain money or property
- Type of solutions
Endpoint Security
- Protecting users’ devices from internal and external cyber-threats
- Type of solutions
XDR
- Next natural evolution beyond EDR (endpoint) and MDR (managed) detection and response
- Type of solutions
Inclusions
Report release date - Thursday 10th August 2023
Sponsorship deadline - Thursday 27th July 2023
Sponsorship
- Sponsorship of the State of Security report and hub for 1 year
- 2 sponsors associated with each section of the report (Application Security, Data Security etc.)
- Data of 50 readers (business card details) who have accessed the State of the Security report
- We will prioritise the preferred audience: iTnews, CRN or Digital Nation
Branding
- Sponsor's logo will feature on the home page of the report and within their sponsored section
- Sponsor's logo to be present on all three websites
Content
- 1 video interview showcasing sponsor's work relevant to the subject matter
- Video will be created by the Nextmedia video production team
- Video can be used by the sponsor as an internal asset once published by nextmedia
- The video features a member of the sponsor’s team answering questions posed by nextmedia
- A planning call will be arranged before the video recording
- One 300-word partner content piece hosting the sponsor’s video (on the chosen website)
Investment - $15,000+GST
- 100-click social media campaign on chosen website handle (iTnews, CRN, Digital Nation)
- One EDM promoting your sponsor content to the chosen database (iTnews, CRN, Digital Nation)
Additional Investment - $5,000+GST
The 2024 State of Sustainability inclusions
will be announced soon!
State of Sustainability is an exhaustive report on how Environmental, Social, and corporate Governance (ESG) policies at IT-buying organisations is changing the expectations they have on product and service providers.
2023 Sponsorship Inclusions
- Annuals sponsorship of the State of Sustainability Report
- Sponsorship of the C-suite & the board section
- Sponsor's video exploring sponsor's view on sustainability
- Logo included on homepage page of content hub
- Data of 50 of readers that have accessed the content hub
2023 Amplification
- 100-click social media campaign
- 300 word partner content piece hosting your sponsor video
- 1x CRN content-focused EDM
- Any amplification of the report will include sponsors branding
Assessing diversity, equity and inclusion (DE&I) in Australian business, from the perspective of IT managers, the channel, c-suite and the board.
Report overview
The State of Diversity report explores the current state of diversity, equity, and inclusion in the technology sector, offering an analysis of the industry's efforts to promote diversity in the development and deployment of technology, as well as across supply chains, in the workforce and in leadership.
In the State of Diversity report, we explore the role that technology leaders, partners, and the wider organisational leadership team play in promoting DE&I, and how this shift can help businesses to thrive in an increasingly competitive and rapidly changing global marketplace. The report will examine how diverse teams and inclusive cultures can lead to more innovative and effective technology solutions, drive productivity growth, meet demand for skills, and how DE&I can help organisations to build stronger relationships with customers, partners, and other stakeholders.
In addition to exploring the benefits of DE&I for the technology sector, the report will also address the challenges and obstacles that organisations may face as they work to promote diversity, equity, and inclusion.
By examining case studies, best practices, and other insights from industry leaders, the State of Diversity report aims to provide a comprehensive overview of the current state of DE&I in the technology sector.
Three key angles will be considered:
1. iTnews - The role of IT leaders such as CIOs and CTOs in driving their organisation’s DE&I agendas
2. CRN - The importance of diversity in the technology supply chain and the opportunities it presents to partners and customers.
3. Digital Nation - The opportunities and challenges of diversity, and diverse thinking in leadership and governance, and its impacts on both companies and customers.
This report will be developed using insights, statistics and interviews. There will be a story unique to each publication which addresses the issues through the unique prism of the publication and will feature the voice of the reader in the story telling.
Investment - $15,000+GST
-
Sponsorship of the State of Diversity report and hub for 1 year
-
Sponsor’s branding will feature on home page of report
-
Sponsor’s branding to be present on iTnews, Digital Nation and CRN websites
-
1 video interview showcasing sponsor’s work/perspective in DE&I. Video will be created by Nextmedia video production team and can be used as an internal asset once published by Nextmedia.
-
Sponsor logo to be included in report and all promotional assets
-
1 Partner Content piece (300 words) hosting your sponsor video on chosen website
-
1 EDM promoting your sponsor content to chosen database (iTnews, CRN, Digital Nation)
-
Data of 50 readers (business card details) who have accessed the State of Diversity report (we will prioritise preferred website, iTnews, CRN or Digital Nation)
Naming Sponsor
Exclusive sponsorship includes all of the above as well as sponsorship of a State of Diversity Roundtable discussion held with 8 senior IT decision makers in a 5-star location in Sydney. Week commencing November 6th. - Photographs taken at the event and uploaded within report environment as a gallery
- A 400-word partner content report written on the discussions of the roundtable and added within State of Diversity environment. Opportunity for sponsor to comment within report.
Investment - $45,000+GST
A report and breakfast launch event exploring the relationship between environmental, social, and governance (ESG) factors and the ongoing war for talent in the technology industry, in partnership with the ACS.
Report overview
The global shift to sustainable transformation has been largely driven by the changing expectations of investors, customers and employees.
CIOs are increasingly being asked to create and implement sustainable approaches to technology. Meanwhile, the war for talent is leaving businesses grappling with higher expectations of pay and a shortage of skills to meet technology demands.
In this SkillsXESG report, Digital Nation explores the relationship between environmental, social, and governance (ESG) factors and the ongoing war for talent in the technology industry, in partnership with the ACS.
This report aims to understand how ESG practices impact talent acquisition, retention, and overall organisational success within the technology sector.
By examining case studies, industry trends, and best practices, we identify key insights and recommendations for IT leaders to effectively address the intersection of ESG and the war for talent.
This report will be launched at an exclusive breakfast event at ACS’s breathtaking Barangaroo location.
Event details
Date: October 18, 2023
Location: ACS, Barangaroo
Report Launch
The report will be launched at an exclusive breakfast event at ACS’s breathtaking Barangaroo location, and features two panels and a fireside chat.Panels & Fireside Chat:
Panel 1: ESG risks and IT leaders
Sustainability is creating new demands on IT and business leaders, boards and partners to develop and execute their business strategy in the context of wider environmental, social and governance (ESG) goals.
This panel examines the role technology leaders play in delivering the ESG objectives of their organisation, and how the shift to sustainability delivers business benefits such as lower costs, and higher growth.
Panel 2: Skills and upskilling:
This panel examines how IT leaders will meet the demand for tech skills by upskilling their workforces, providing learning and development opportunities and talent management programs to attract and retain tech talent.
We will also discuss the future of work and the changing role of an IT leader partnering with the broader business in strategic thinking.
After every panel and fireside chat there will be an opportunity for attendees to ask the panellists questions.
Fireside chat with the ACS: Convergence of ESG and skills(ACS spokesperson TBD)
How IT leaders can upskill to respond to ESG risk and be compliant with the evolving sustainability regulatory landscape.
Sponsorships
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As AI continues to be the hot button topic, we have created a newsletter to bring all of our AI coverage into one, colourful package.
The FYAI newsletter brings Digital Nation subscribers all the latest AI news and insights. Sent out on the first Tuesday of every month*, each edition features a mini documentary, interviews, and insights from Australia's AI experts.
Readers who are subscribed to the Digital Nation newsletter will recieve this in their inbox.
*Frequency subject to change at discretion of editor.
Sponsorship Packages:
Monthly sponsorship of the newsletter with skins on AI-focused articles:
Investment - $6,000 +GST
Monthly sponsorship of newsletter including partner video:
Investment - $10,000 +GST
Cybercrime costs businesses and the community hundreds of billions of dollars and the problem is getting worse.
Each year iTnews, CRN and Digital Nation publish a joint State of Security report to explore the ever-evolving issue of cybersecurity.
Digital Nation State of Security report is back again for 2024 and is released to all three publications (CRN, iTnews & Digital Nation) on
30th April, 2024.
The report will be housed on all 3 of nextmedia’s B2B technology news websites. The content of the sub-categories can only be accessed by readers who enter their contact details.
- CISOs and CIOs
- Digital Nation: Boards and risk managers
- MSSPs and Partners
What’s included in the report?
Each subcategory of the report will provide:
- An overview of the category
- A description of the type of security provided
- Identify the types of threats
- Identify key market moves such as acquisitions
Sponsor a category
Application Security
- Developing, adding testing security features within applications to prevent security vulnerabilities against unauthorized access and modification
Cloud Security
- Protecting cloud-based data, applications and infrastructure from cyber-attacks and cyber-threats
Data Security
- Protecting digital information from unauthorized access, corruption, or theft
Identity & Access Management
- Providing the right people with the right access at the right time
SASE (Secure Access Service Edge)
- Securing access to web, cloud services and private applications
Network & Infrastructure Security
- Protecting underlying networking infrastructure by installing preventative measures to deny unauthorized access, modification, deletion, and theft of resources and data
- IAM measures
Fraud Detection & Prevention
- Detect and prevent attempts to obtain money or property
- Type of solutions
Endpoint Security
- Protecting users’ devices from internal and external cyber-threats
- Type of solutions
XDR
- Next natural evolution beyond EDR (endpoint) and MDR (managed) detection and response
- Type of solutions
Report release date - 30th April, 2024
Sponsorship deadline - 9th April, 2024
Sponsorship Inclusions
- Sponsorship of the State of Security report and hub for 1 year
- 2 sponsors associated with each section of the report (Application Security, Data Security etc.)
- Data of 50 readers (business card details) who have accessed the State of the Security report
- We will prioritise the preferred audience: CRN, iTnews or Digital Nation
Branding
- Sponsor's logo will feature on the home page of the report and within their sponsored section
- Sponsor's logo to be present on all three websites
Content
- 1 video interview showcasing sponsor's work relevant to the subject matter
- Video will be created by the Nextmedia video production team
- Video can be used by the sponsor as an internal asset once published by nextmedia
- The video features a member of the sponsor’s team answering questions posed by nextmedia
- A planning call will be arranged before the video recording
- One 300-word partner content piece hosting the sponsor’s video (on the chosen website)
Investment - $15,000+GST
Amplification Add-Ons
- 100-click social media campaign on chosen website handle (iTnews, CRN, Digital Nation)
- One EDM promoting your sponsor content to the chosen database (iTnews, CRN, Digital Nation)
Additional Investment - $5,000+GST
Contact us
Get in touch with the Digital Nation sales team.
Jermaine Borquaye
Commercial Director
M: 0413 714 613
E: jborquaye@nextmedia.com.au
Ryan Coombs
Strategic Partnerships Director
M: 0449 671 738
E: rcoombs@nextmedia.com.au
Dominic Tusa
Account Manager
Andrew Jackson
Account Director
Luke Dehaan
Account Manager
Ph: (02) 9901 6339
M: 0410 742 526
E: ldehaan@nextmedia.com.au
Hayley Giles
Head of Projects and Advertising Manager
P +61 2 9901 6159
Velvet-Belle Templeman
Publishing Director – B2B
Ph:+61 406 988 891
E: vtempleman@nextmedia.com.au