
The c-suite’s role in driving digital transformation.

Analysts such as Gartner reveal that IT spending is no longer only the remit of the IT department. In fact, the majority of IT procurement takes place in business departments such as HR, marketing, finance, customer service, legal, product development and sales – where all members of the c-suite play a role in driving the digital transformation agendas of their departments, and broader organisation.
Digital Nation Live 2023: Digital as Usual, will incorporate a digital report, unpacking the impact of digital technologies on Australian business, in departments outside of IT.
We will launch this report in an exclusive breakfast event at a Sydney CBD location on Tuesday 30th of May.
Analysts such as Gartner reveal that IT spending is no longer only the remit of the IT department.
In fact, the majority of IT procurement takes place in business departments such as HR, marketing and finance – where all members of the c-suite play a role in driving the digital transformation agendas of their departments, and broader organisation.
In 2024, Digital Nation will release the next iteration of the report and unpack the impact of digital technologies on Australian business, in departments outside of IT.
Digital As Usual will be launched at an exclusive breakfast event in Sydney CBD. It will bring together 75 senior leaders in Australian business, from a cross section of business functions.
Digital Nation Australia will host panels and fire-side chats, drawing out further insights from these chapters. Audience members will have the opportunity to ask questions and provide their feedback.
Each panel will feature a spokesperson from the sponsor organisation, executive and non-exec directors from mid-market to enterprise level end-user organisations.
Check out last years report here.
Breakfast Launch - Melbourne
Wednesday 29th May 2024
The Langham Hotel
Alto Room – 25th Floor. 1 Southgate Avenue. Southbank VIC 3000
7:45am - 11:00am

In panels and fire-side chats, we will draw out further insights from the report, and hear how business leaders think about security from the perspective of their own leadership role.
Audience members will have the opportunity to ask questions and network with their peers in audience discussion sessions throughout the event.
Panel 1 will focus on the responsibility and accountability of the different stakeholders when it comes to cybersecurity.
Panel 2 will investigate how security teams, board directors and executive teams can better communicate, to ensure the appropriate level of risk awareness and investment is directed towards cybersecurity.
Panel 3 will cover evolving approaches to cybersecurity, given the changing regulatory framework, uptake of AI, emerging threats and technologies
The Digital as Usual report.
This digital report will break down the business impact of digital transformation for different business departments, highlighting the voices of decision makers in those departments that are responsible for technology procurement, and the ways they are leveraging digital tools to improve outcomes.
Chapters
- Marketing and customer experience (CMOs, head of CX)
- HR/people and culture (CHRO, head of HR)
- Cybersecurity (CISO, CSO)
- Finance (CFO, CRO)
- Customer Service (CCO)
- Operations / Procurement (COO/ CPO)
- Legal/compliance (Chief legal officer, general counsel, NED)
- Product development (CPO)
- Sustainability – (CSO)
Digital Nation Live Breakfast —
launching the Digital as Usual report
The launch breakfast will bring together experts from the two most stand-out chapters from the report, with a c-suite audience from Australian end-user organisations.
Digital Nation Australia will host two panels, drawing out further insights from these chapters.
Content at the event will be included in the report, adding a unique opportunity panellists to be featured in the editorial deep-dive.
Each panel will feature a spokesperson from the sponsor organisation and c-level executives in the field.
Silver: $12k (digital sponsorship) |
Logo on report |
---|---|
Partner content video and article | |
EDM | |
Gold: All Silver inclusions plus: |
Contact details of 25 leads from readers that have engaged with the sponsored section |
Invitation to launch breakfast (2 tickets) | |
Host table of 6 executives at breakfast + 2 sponsor reps | |
Contact details 25 attendees at the breakfast launch. | |
Platinum: $20k All Gold inclusions plus: |
Speaking opportunity on a panel |
Exclusive editorial video interview recorded at event – published on Digital Nation site, newsletter and LinkedIn |
Breakfast Launch - Sydney
Wednesday 7th August 2024
Establishment Ballroom,
252 George Street,
Sydney, NSW
7:45am - 11:00am
Sponsor Inclusions
- Logo on report
- Invitation to launch breakfast (2 tickets)
- 25 leads from the DAU HR, Marketing and Finance report
- 50 leads from event attendees (name, email, company, position)
- Host table of 6 executives at breakfast + 2 sponsor reps
- Speaking opportunity on a panel
- eDM to iTnews & Digital Nation
- Partner Content video on chosen topic. 300 word partner article to host the sponsor’s video and amplified across Digital Nation website
Investment - $15,000 + GST
Package Add-on
- 1 x Partner Content article written by iTnews & Digital Nation
- Partner Content article to be hosted on both iTnews & Digital Nation
- 1 x LinkedIn post on both iTnews & Digital Nation
- 1 x editorial eNewsletter promotion on both iTnews & Digital Nation Subscribers
Investment - $4,000 + GST
Contact us
Get in touch with the Digital Nation sales team.

Jermaine Borquaye
Commercial Director
M: 0413 714 613
E: jborquaye@nextmedia.com.au

Ryan Coombs
Strategic Partnerships Director
M: 0449 671 738
E: rcoombs@nextmedia.com.au

Dominic Tusa
Account Manager

Andrew Jackson
Account Director

Luke Dehaan
Account Manager
Ph: (02) 9901 6339
M: 0410 742 526
E: ldehaan@nextmedia.com.au

Hayley Giles
Head of Projects and Advertising Manager
P +61 2 9901 6159

Velvet-Belle Templeman
Publishing Director – B2B
Ph:+61 406 988 891
E: vtempleman@nextmedia.com.au