The way businesses and government agencies make digital procurement decisions has fundamentally changed over the last two decades.

C-suite technology executives such as CIOs, CTOs, CISOs and CDOs remain critically important in the purchasing life of technology. But they are only part of the story. According to Gartner, 75 percent of senior people involved in technology buying decisions are not in IT.

These days technology is a complex buying ecosystem in which business leaders across disciplines as diverse as marketing, HR, finance, and operations are the project owners with ultimate accountability in their organisations to the business outcomes which technology delivers.

In all cases, decision-making is complex and distributed, where C-level executives such as CMOs, CHROs, CFOs and COOs have become key partners to IT leaders in the digital transformation of their businesses.